Auditing Structured Data with Sitebulb

Structured data is a key part of any technical SEO’s toolkit. When correctly implemented, it helps search engines, crawlers, and LLMs better understand your page content, and makes your pages eligible for enhanced search features.

Sitebulb’s Structured Data report can help you verify structured data implementation and eligibility for search features across your website. Follow the article below for a step-by-step guide on finding key insights and structured data errors with Sitebulb.

To instruct Sitebulb to gather and report on your structured data, you will need to enable the Structured Data report under Audit Settings > Audit Data:

If your website loads structured data via JavaScript, make sure to select the Chrome Crawler so Sitebulb can render and audit the markup correctly.

Once your audit has run, all structured data information can be found under your Structured Data report. As it crawls, Sitebulb carries out Schema Validation - following the technical specification laid out by Schema.org.

First, you may want to check that schema markup is present on key pages. Navigate the Structured Data report overview and find the URLs with the Schema pie chart at the top of the report, for a breakdown of the distribution of URLs with and without schema (structured data that uses schema.org vocabulary) across the site.

From here, you can click on the respective segment to quickly jump into a filtered list of URLs with or without Schema.

To understand what types of schema are present on the website, navigate to the Schema tab at the top of the report. Here. Sitebulb aggregates all the structured data found on the website, by Type. So you can quickly understand whether any or all the relevant types of schema are present on your website.

You can click through into the Entities column to see the URLs where each of these types of Schema is present:

To verify the validity of your schema, start by looking at the Schema URL Validation pie chart on the Structured Data report overview.

As it crawls, Sitebulb validates all structured data using Schema.org vocabulary against the relevant guidelines. If any of the entities on a page fail that validation, the URL will be shown as ‘failed’ in the pie chart.

Click on the relevant segment to view the failed URLs. You’ll find the number of failed entities under the ‘Schema errors’ column.

Click through to see the errors.

Structured Data Errors are also collated in your Schema tab. Errors are grouped by Schema Type, and you can click the red See Errors button next to each Schema type to view a summary of the errors, where URLs with the same errors are grouped together for easy analysis.

As you view the different URL lists, you’ll notice the blue Structured Data button next to each URL.

Click this button to analyse individual pages by jumping into the URL Details view.

Sitebulb’s Structured Data report provides information about both Schema and Search Features. As it crawls, Sitebulb will carry out Search Feature Validation against Google's specification and guidelines, which go beyond the Schema.org framework.

Navigate the Structured Data report overview and find the URLs with Search Features pie chart at the top of the report, for a breakdown of the distribution of URLs for which Sitebulb has found structured data coded specifically for Search Results features.

To dive deeper into the types of Search features data markup found on your website, navigate to the Search Features tab at the top of the report. This view allows you to quickly verify if any of the Search Features your website should be eligible for are not present. For example, you’re auditing an ecommerce website, but schema compatible with Product search features was not found on the site.

To verify the validity of your Search Features structured data implementation, scroll to the Search Feature URL Validation pie chart. Sitebulb conducts validation against Google’s guidelines for all structured data that is eligible for Search Results features. If one or more features found on a page fail this validation, the URL will be marked as ‘failed’ in this chart:

Data about all Errors and Warnings is also aggregated in the Search Features tab. A See Warnings label will appear where only warnings were found, and a See Errors label will appear where errors, or errors and warnings were found.

Errors are issues which must be resolved for your structured data to be eligible for Google search features and rich results, whereas warnings are suggestions of how you can optimise your structured data implementation according to Google’s guidelines.

Clicking on the red See Errors button opens up further details in the form of nested tables. URLs presenting the same errors and warnings are grouped together.

You can click the blue View buttons to the right of each row to open up a full list of all the URLs affected by that error.

In the URL List, you will find a list of affected pages, alongside the relevant Schema Type, Search Feature, and Error description:

As with Structured Data, you can also use the blue Structured Data button next to each URL to analyse URL Details individually.

This Article works in conjunction with Sitebulb's Technical SEO Auditing template. Continue your technical SEO auditing journey by following the step-by-step articles below.

Watch the recording for the latest Sitebulb training session on auditing Structured Data with Sitebulb.