Auditing Performance & Mobile Friendly with Sitebulb

Optimising your on-page data is at the foundation of any SEO audit. Here’s how to audit your on-page elements with Sitebulb, from basic title tags and meta description optimisation, to HTML validity and JavaScript rendering.

To start, ensure that all your pages contain one title element, navigate to the On Page report, and scroll down to the Title Identification pie chart.

Here you’ll find a breakdown of the distribution of URLs based on the number ot title tags present on each page. You can quickly identify pages missing title tag elements and those with more than one title tag.

Pages with missing or more than one title element will also be flagged by the On Page Hints:

To analyse the length of your Title Tags, review the Title Length chart. This chart represents the distribution of URLs crawled based on their title length, in characters. You can click on any of the chart segments to jump straight into a URL list of the relevant data.

You can adjust the values that determine the ‘too short’ and ‘too long’ classification under Global Content Settings.

To analyse the content of your title tags, navigate to the URLs tab in the On Page Report.

By default, this URL List will contain the relevant data columns, including the content of your title tags, Headers, and meta descriptions.

Alternatively, you can find this data by navigating to the URL Explorer, where all URL data collected by Sitebulb can be found in bulk.

Within the URL Explorer, you can use the top menu to navigate to Meta Data > Page Titles to find the relevant data points in pre-filtered URL Lists.

Scroll down within your On Page report to find the charts corresponding to meta description data.

The Meta Description Identification chart helps you identify any pages with missing or multiple meta description elements, while the Meta Descriptions Length table allows you to quickly identify pages where the meta description length falls outside set limits. Click on any of the chart segments to jump straight into a URL list of the relevant data.

Just like with Title Tags, you can also find metadescription data, including their content, in both the On Page URLs list and within the URL Explorer.

H1 headers also have a dedicated section within the On Page report overview. Scroll all the way to the bottom of the overview to find the Header 1 Identification table, which will help you check whether all your pages contain an H1 element.

By default, Sitebulb collects the content of the first two H1s and first two H2s on each page.

Just like with Title Tags, you can also find more data points about your headers, including their content, in both the On Page URLs list and within the URL Explorer under the Content tab.

URL Explorer > Content > Headers

To analyse alt text, you will first need to ensure that Page Resources (including images) are part of your Audit.

Before starting your audit, navigate to Audit Settings > Audit Data and enable the Page Resources report - this will ensure that Sitebulb collects all page resources, including images, and can create reports based on this data.

The page resources are collected in your On Page report will contain a section named Image Alt Text. Here, you’ll find information about the distribution of Alt text across the images found on your site.

Within the URL Explorer, find the relevant data about images containing or missing alt text under Page Resources > Images.

To ensure that your key pages have a sufficient amount of content, start by checking the Word Counts bar chart in the On Page report overview. This graph shows the distribution of your URLs across different word count ranges, and can help you quickly identify pages with low or thin content.

Alternatively, you can also find word count data by navigating to the On Page URLs list and looking at the relevant data columns:

To find and analyse pages with duplicate content in Sitebulb, navigate to the Duplicate Content report. At the top of the report, you will find key metrics, including pages with duplicate content, duplicate page titles, and duplicate H1s.

Sitebulb will also flag up pages with duplicate content across a series of Duplicate Content hints, including:

Alternatively, you can navigate to the URL Explorer and find all duplicate content data points under Content > Duplicate Content within the top menu.

Broken HTML could mean that your key on-page elements, like titles and meta descriptions, might not be picked up correctly. To help you identify potential HTML issues, pages with missing or broken HTML will be flagged by Sitebulb under the On Page Hint:

Similarly, Sitebulb will flag up pages where key page elements that should be in the head, like title tags and meta descriptions, are found instead in the body. This issue will be flagged up by the hints:

These issues could be a result of the page not being rendered correctly by Sitebulb, which may indicate your settings need to be adjusted. If you suspect this is the case, follow this guide to troubleshoot your audit settings.

This Article works in conjunction with Sitebulb's Technical SEO Auditing template. Continue your technical SEO auditing journey by following the step-by-step articles below.

Watch the recording for the latest Sitebulb training session on auditing performance.