Connecting Sitebulb Cloud to ChatGPT means you can ask ChatGPT about the projects and audits from your Cloud Workspace, and get answers pulled straight from your crawls.
ChatGPT Individual or Business plan?
Until Sitebulb MCP gets approved by OpenAI in their Plugin Directory (which can take ~3-6 months) - you will need to add Sitebulb MCP as a custom plugin, which will look different in ChatGPT whether you're on an 'Individual' plan or a 'Business' one.
If you are part of a Business plan, you need this guide - carry on below.
If you have an Individual plan, you need a different guide - please follow this link.
Adding Sitebulb as a plugin on ChatGPT Business (Admin)
If you're on a Business plan, the steps below can only be carried out by an Admin or Owner.
If you are a 'Member', please send this guide to a ChatGPT Admin/Owner within your organisation and ask them to do it for you. Once they've done their bit, you can pick up from this part of the guide to finish off the connection in your ChatGPT.
Enable developer mode
Open https://chatgpt.com, open your account menu, then choose Settings → Security and login, then scroll down until you see 'Developer mode'. Enable this using the toggle.
Create the plugin
Navigate to https://chatgpt.com/plugins and hit the plus button in the top right to add a plugin (Note: if you do not see this button, you have not enabled developer mode, please go back to the stage above).
Choose Create plugin and enter the following:
Field | Value |
Icon (optional) | Upload Sitebulb Icon (PNG here) |
Name | Sitebulb Cloud |
Description | Read Sitebulb Cloud audit data with MCP. |
Connection (button) | Server URL |
MCP Server URL | |
Authentication | OAuth |
Tick I understand and want to continue only when you're ready to create the plugin, then choose Create.
You should not need to touch the 'Advanced OAuth settings', just leave these alone.
Sign in with Sitebulb
Note: If you are the ChatGPT Admin, but you are not actually a Sitebulb user, you can skip this 'Sign in with Sitebulb' step, you will just need to communicate with your team that they can now connect to Sitebulb themselves through ChatGPT.
Once you hit Create, you should see a popup screen 'Add Sitebulb Cloud to ChatGPT'. Hit Sign in with Sitebulb Cloud to open the signup flow:
This will open a page in your browser on auth.sitebulb.com - sign in with your Sitebulb credentials (make sure these are the same ones you use to sign into your Sitebulb Cloud workspace).
Check the address first. Only ever sign in at https://auth.sitebulb.com. And don't paste OAuth codes, tokens, or one-time codes into the chat, nothing legitimate will ask you to.
Once you've signed in, you'll need to choose the 'target', which is simply the name of your Sitebulb Cloud Workspace you wish to connect to (most people will only have one option here). Hit Choose alongside the cloud workspace you wish to connect.
You'll need to hit Allow in order to give Sitebulb the read-only access it needs for MCP.
That's it, you'll now have connected Sitebulb MCP and should see confirmation in the interface.
Publish the plugin
Following the signup steps will allow you to use the Sitebulb MCP, but it will not allow other users within your account to use it with their cloud logins, until you publish the plugin within your workspace.
Hit the burger menu (three dots) then hit the Publish button from the dropdown.
Once it's published, you can start a new chat and ask a simple prompt to check it's working:
Share with your team
You've completed the setup steps which means that Sitebulb Cloud will be available within your ChatGPT workspace for your whole team, however they still need to individually connect and authorise the connector. Send them to the document below as this covers the steps they need to complete (handy jump link here).
Adding Sitebulb as a plugin on ChatGPT Business (Member)
If you're on a Business plan, the steps above can only be carried out by an Admin or Owner. If you are a 'Member', you will not be able to create the custom plugin, so please send this guide to a ChatGPT Owner within your organisation and ask them to do it for you.
Once you've been told that these steps are completed, you should be able to proceed on your own.
Enable Sitebulb plugin
Navigate to Plugins in the left hand menu, then search for 'sitebulb' in the search bar on the right.
Then you can click on the + icon to add the Sitebulb Cloud plugin.
Sign in with Sitebulb
A final overlay will display, hit Continue to Sitebulb Cloud.
This will open a page in your browser on auth.sitebulb.com - sign in with your Sitebulb credentials (make sure these are the same ones you use to sign into your Sitebulb Cloud workspace).
Check the address first. Only ever sign in at https://auth.sitebulb.com. And don't paste OAuth codes, tokens, or one-time codes into the chat, nothing legitimate will ask you to.
Once you've signed in, you'll need to choose the 'target', which is simply the name of your Sitebulb Cloud Workspace you wish to connect to (most people will only have one option here).
On the review page, you'll need to hit Allow in order to give Sitebulb the read-only access it needs for MCP.
Start chatting with Sitebulb
Once you've connected, you can start a new chat and ask a simple prompt to check it's working:
Troubleshooting
If you don't see Sitebulb in the list of available plugins in your chat, you may have forgotten the 'Publish' step, so double check that the plugin has been published.
If you STILL don't see Sitebulb in the list of available plugins in your chat, you may need to hard refresh ChatGPT and/or run the sign-in process again - sometimes ChatGPT has issues syncing recently added plugins.
If you revoke the workspace 'target', you may not be able to add it back in again. Go back into ChatGPT and restart the process of connecting to the plugin, and you should then be able to select the cloud workspace again as the target.